VisitAbuDhabi.co.uk v VisitAbuDhabi.ae
An opportunity to generate $190m+ in extra bookings and $38m in additional tax revenue — without increasing UK marketing spend.
Discover the Opportunity
The Challenge
Why the .ae underperforms in the UK
93%
of UK consumers trust .co.uk domains
50%
of UK consumers believe .com represents a US business
4%
Fewer than 4% of UK consumers recognise .ae, with many confusing it with .ai
Result: weak recall, low trust, missed bookings.
The Opportunity
Switching the call-to-action to VisitAbuDhabi.co.uk unlocks:
Higher Trust & Stronger Recall
93% of UK consumers trust .co.uk domains
More Clicks & Searches
Increased engagement across all media channels
Lower Cost Per Click & Improved ROI
40% reduction in cost per click on all Google spend
Over £140m in Incremental Bookings
Massive revenue uplift from same marketing spend
OOH Advertising: JCDecaux
Highlighted that .co.uk outperforms
.co.uk delivers double the brand recall in OOH ads
Significantly stronger memory retention amongst UK consumers
Up to 60% higher online engagement
Compared with .ae domains in outdoor campaigns
TV Advertising: Thinkbox highlighted that .co.uk outperforms
60% More Traffic
.co.uk generates 60% more traffic than .ae domains
20% Better Than .com
At least 20% more effective than .com alternatives
Stronger Second-Screen Behaviour
Enhanced memory triggers and immediate online action
Google Ads (Pay Per Click ROI)
Digital Marketing
42%
Higher Click-Through Rates
.co.uk achieves 42% higher CTR than .com
60-100%
More Traffic
Compared to .ae domains
40%
Lower CPC Spend
Significant cost reduction per click
Pay PerClick ROI Grid (UK Market)
Channel ROI Breakdown
Blended £10M Spend
Television
Highest volume channel with 60% uplift potential
Outdoor
Strong brand recall improvement
PPC
Most cost-efficient with 40% CPC reduction
Headline Impact
Big Numbers
Same £10M UK Spend
+110,000
Extra bookings
+£140m
More revenue
+£28m
In VAT and Tourist Tax receipts
The UK Gateway Platform - In addition to providing
VisitAbuDhabi.co.uk as a tourism brand, we can also provide a full booking platform of package holidays all ATOL protected!
01
ATOL Licensed & UK-Regulated
Consumer trust guaranteed under UK law
02
Complete Booking Platform
Flights, hotels and transfers bookable in GBP
03
50/50 Revenue Share
Partnership with Abu Dhabi Tourism
04
Comprehensive Hotel Listings
All Abu Dhabi hotels under one trusted gateway
05
Investment Promotion
Site would also have an Invest In Abu Dhabi section promoting Foreign Direct Investment, Corporate Restructuring, New Company Formations which boosts jobs creation
Let's Make Every Pound of UK Advertising Work Harder
Double OOH Recall
Significantly stronger brand memory
60% More TV Traffic
Enhanced campaign effectiveness
40% More Efficient Pay Per Click
Lower the Cost Per Click and a Higher Click Through rate than .com and .ae
Same £10M spend = +110,000 extra bookings, +$190m in new revenue, +$39m in Tourist tax and VAT receipts
VisitAbuDhabi.co.uk is the trusted UK gateway Abu Dhabi needs.